Customer Education Update
April 30, 2023
Articles and Blog Posts
How a User-first Mindset Can Help You Launch Your Academy
This article explores how a product mindset and tools, like personas, the empathy map canvas, and customer journey mapping are tied to customer education and, more importantly, how they can help you launch a digital customer academy. (Northpass)
What Are The Best Practices When Developing Training Videos?
Is your video training program not as effective as expected? Here are 7 video development best practices that could turn things around! (Christopher Pappas)
Gated or Ungated: Which is better for your Knowledge Base?
A well-organized knowledge base is a critical piece of your customer education strategy. Despite this value, it is not uncommon for some companies to question whether their knowledge base should be publicly available. This article explores whether to make your knowledge base public or private. (Learning Outcomes)
5 Steps to Get Started with Gamification in Education
Have you been looking for ways to increase engagement with your learning content?
While there are great mechanisms for reminding and encouraging learners to continue learning, there’s another solution that can instill intrinsic motivation to learn: gamification.
If you’re ready to dig in and get started with gamified learning experiences, check out five tips from Dr. Julia Huprich, former VP of Learning Science at Intellum. (Intellum)
Podcasts
CE Lab: Episode 104 – Customer Education and Advocacy with Docebo
Like peanut butter and jelly, customer advocacy and education – together – synergize their powers. Join host Dave Derrington as he speaks with Adam Ballhausen, Senior Director of Customer Education and Advocacy for Docebo (“Doh-CHAY-boh”) as he shares his, and Docebo’s, mission to align education and advocacy and consolidate education programs to achieve that next level of customer success.
The Advocacy Channel: Episode 18 - How to Start a Customer Education Program and Start it Off Right, with guest Shannon Howard
Are you looking to build a successful customer education program but not sure where to start? This episode has got you covered!
For Episode 18 of The Advocacy Channel, we had the pleasure of speaking with Shannon Howard, the Director of Customer and Content Marketing at Intellum - a leading customer education platform. She helps us answer questions about education programs like:
When is the best time to start one?
What are the top mistakes to avoid?
How do you use data to make better program decisions?
Upcoming Webinars
Prove the Value of Customer Learning: How to Measure ROI and Win Buy-In
May 4, 2023, 1300 EST
Join Thought Industries experts Philip Cahill, Senior Director of Customer Education, and Monika Patel, Senior Director, GTM Learning Strategist, for a 30-minute dive into methods for proving the ROI of learning – not just at the onboarding stage, but across the entire customer lifecycle.
Pitch Perfect: How to Sell Customer Learning to Key Stakeholders
May 10, 2023, 1400 EST
Join Barry Kelly, Co-Founder and CEO of Thought Industries, and Lindsay Thibeault, Customer Education Advisor from SaaS Academy Advisors, as they talk through economic factors at play in the industry, best practices to create a compelling pitch, and how to truly demonstrate the value of your program. Attendees will walk away with valuable free resources and tools, including SaaS Academy Advisors’ Corporate Academy Business Case Template.
Amplify Your Education Program with Gamification
May 18, 2023, 1300 EST
Learn from education leaders at leading brands how gamification can be used to accelerate your education initiatives. Through real examples and insights, we'll discuss how to move beyond simple, surface-level mechanics to a strategic approach that considers the motivations of learners and guides them toward mastery.
From the Community
Brian Childs talks about the importance of measurable goals in enablement activities.
Dave Derington is looking for more guests to appear on his podcast CE Lab. Check out his post on LinkedIn for more information.
Shannon Howard posted an awesome graphic to help us learn more about learning motivations. This ties into her recent blog post (listed above).
Event Calendar
May 16-17: CEDMA Spring Conference (Boston)
May 17-18: Pulse (San Francisco)
May 18: CE Beers (Virtual)
July 21: LoCon (Vancouver - no details)
October 3-5: Cognition ‘23 (Virtual)
November 13-15: Skilljar Connect (Seattle)
November 15-16: Pulse Europe (Amsterdam)